When Imperium came to us with a dated and under-designed identity system and the need to add another component under the umbrella, we created the new systems for both the “Partners” and “Global” components of their brand. Embossed business cards, laser-engraved pens, and branded USBs are just a small amount of the overall execution of the new identities.
When NASCAR, Motorsports Safety Technology, and the Indy Racing League decided to market the SAFER Barrier to the world, they realized that they had to start with a strong, impactful brand experience. The new logo sits strong among the hundreds of established racing and competition-inspired designs it draws it’s inspiration from.
We then created a unified brochure to help explain the benefits of the SAFER Barrier to track owners across the world. Driven purely to educate and convert race track owners over to the Barrier for the safety of the sport, the brochure was then translated into Portuguese, Spanish, Japanese and Chinese for distribution to different countries.
Ordinary Riders. Extraordinary Cause.
24 Hours of Booty is the official 24-hour ride of the LIVESTRONG Foundation, which brings cyclists of all abilities together to raise vital funds for cancer research and survivorship.
Since Booty thrives off of it’s ability to obtain sponsorship from large companies and corporations, a memorable presentation to those entities is essential. What better way than to reach them with an information packet with a big dose of oversaturated color?! This folder has custom pockets inside for informational letters, brochures, cds and other promotional materials. Brochures pack a powerful punch with the bright orange saturation that Booty has become famous for.This Sponsorship Packet for 24 Hours of Booty was honored by Graphic Design USA with an American Design Award.