Whether creating a new logo and brand, designing a brochure, or implementing a wayfinding system for massive architectural structures, the common thread is communication.
Design isn’t just about pretty pictures. At the end of the day there is always a message being communicated, and often more than one. Therefore, at the heart of design, communication is key.
Oh, and having fun in the process.
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
- The Venerable Paul Rand
