Whether creating a new identity or extending a brand, developing collateral and marketing materials, or designing and implementing architectural or wayfinding signage systems for massive  structures, the common thread is communication.
Design isn’t just about pretty pictures. At the end of the day there is always a message being communicated, and often more than one. Therefore, at the heart of design, communication is key.

Imperium Identity Redesign

When Imperium came to us with a dated and under-designed identity system and the need to add another component under the umbrella, we created the new systems for both the “Partners” and “Global” components of their brand. Embossed business cards, laser-engraved pens, and branded USBs are just a small amount of the overall execution of the new identities.

Bayes Wedding Invitation

When a simple, elegant, yet somewhat contemporary wedding invitation was requested, this simple typographic and color combination thrilled the bride-to-be.


NASCAR SAFER Barrier Brochure SpreadNASCAR SAFER Barrier Brochure Covers (all languages)NASCAR SAFER Barrier Logo

NASCAR SAFER Barrier Logo & Brochures

When NASCAR, Motorsports Safety Technology, and the Indy Racing League decided to market the SAFER Barrier to the world, they realized that they had to start with a strong, impactful brand experience. The new logo sits strong among the hundreds of established racing and competition-inspired designs it draws it’s inspiration from.

We then created a unified brochure to help explain the benefits of the SAFER Barrier to track owners across the world. Driven purely to educate and convert race track owners over to the Barrier for the safety of the sport, the brochure was then translated into Portuguese, Spanish, Japanese and Chinese for distribution to different countries.

24 Hours of Booty Event Booklet 201024 Hours of Booty Logo and Anniversary Mark24 Hours of Booty General Information Brochure24 Hours of Booty Folder & Notecard24 Hours of Booty Business Card and Letterhead

24 Hours of Booty Sponsorship Packet

Ordinary Riders. Extraordinary Cause.

24 Hours of Booty is the official 24-hour ride of the LIVESTRONG Foundation, which brings cyclists of all abilities together to raise vital funds for cancer research and survivorship.

Since Booty thrives off of it’s ability to obtain sponsorship from large companies and corporations, a memorable presentation to those entities is essential. What better way than to reach them with an information packet with a big dose of oversaturated color?! This folder has custom pockets inside for informational letters, brochures, cds and other promotional materials. Brochures pack a powerful punch with the bright orange saturation that Booty has become famous for.

This Sponsorship Packet for 24 Hours of Booty was honored by Graphic Design USA with an American Design Award.

Morrison-Castelli Wedding Invitation

First comes love, then comes marriage, then comes a little Castelli in a baby carriage.

This project was honored by Graphic Design USA with an American Design Award.

The Oceanaire

At the Oceanaire, the seafood is the freshest around. This king crab dinner was just an example of the daily catch and typical offering. It was prepared especially for this photo shoot. No fake food here!

Photography by Rick Hovis.
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
- The Venerable Paul Rand