A Flexible Design System Supporting Four Brand Voices
Long-term collaboration across four brands, balancing structure, personality, and room to grow.
For years, I’ve worked alongside Modern Species and Wakunaga of America supporting marketing design and strategy across their four primary brands: Kyolic, Kyo-Dophilus, Kyo-Green, and Moducare. While packaging and logos are developed internally, I’m often brought in to extend each brand into brochures, sales materials, advertising, trade show booth design, and major product launches.
The work requires balancing creativity and cohesion — allowing each brand to speak clearly to its audience while reinforcing trust across the broader Wakunaga portfolio.
From brand systems to marketing support and all points in-between.
Rather than approaching each project as a standalone piece, we treat the portfolio as a system. Square-format brochures, ad campaigns, and launch materials are built on a shared structural foundation of similar grids, typography, and hierarchy treatments.
PROJECT MGMT / ART DIRECTION
Gage Mitchell / Modern Species
GRAPHIC DESIGN / PRODUCTION MGMT
Jason Robinson
Because we keep all brands (and budgets) in mind, it makes sense to use similar structures for each brand’s key marketing materials, like these square, printed brochures.- A spread in the Kyolic brochure highlighting the part research and science plays across all brands.
- A spread in the Moducare brochure, showing crossover in format with specific brand messaging
- A spread in the Kyo-Green brochure, showing crossover in format with specific brand messaging
Within that structure, each brand maintains its own tone and visual distinction. When new mushroom formulations were introduced for the flagship Kyolic brand, the focus was on integrating them seamlessly into the existing ecosystem — ensuring the expansion felt like a natural evolution rather than a departure.
That same systems thinking carries through to distributor-facing sell sheets, where clarity and practicality lead. Multiple SKUs, benefits, and ordering details are organized to support real sales conversations while preserving brand credibility.
- A spread in the Kyolic brochure highlighting their new Mushrooms+ supplements.
- Because the entire campaign and new products needed individual ads and combined, consistent structures were created.
- Because the entire campaign and new products needed individual ads and combined, consistent structures were created.
Scalable execution and budget-friendly templates.
We’ve also consulted on social media and Amazon storefront graphics, creating template systems the internal team can populate independently. This approach protects visual consistency while keeping long-term budgets efficient.
The result is steady brand evolution — structured, scalable, and built to support growth without unnecessary reinvention.
- Product sell sheet templates were created for use across different, similar products that the client could execute internally.
- Another product sell sheet template, this time with multiple SKUs
- An example of an “all brands” brochure that highlights each distinct brand under the Wakunaga umbrella.
- Individual pages specific to each brand with CTA and all-brand messaging distinct to front and back covers.
It’s also a long-term partnership built on mutual trust and shared standards. Strong teams, meaningful products, and a real belief in the work they’re doing — improving people’s health in tangible ways — continue to make the collaboration feel purposeful, not just productive.
Reach Out & Let’s Work Together
We received the official word from the USDA that the TOPP program (and the Organic Market Development Grant program) are safe.
I am confident that the work that the Modern Species team did to bring together stories from TOPP made the difference to our efforts.
THANK YOU so much for your work, vision, speed, and – for the high-functioning TEAM effort.
— TOPP CLIENT, AFTER SECURING FUNDING
